That Was Fast

by Michael on October 10, 2011

Pre-orders for the iPhone 4S topped one million units in the first 24 hours.

“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

Shipping times are now quoted as 1 – 2 weeks.

I like Horace Dediu’s reaction

How to sell $650 million in 24 hrs:

Step 1) Disappoint everyone in the tech universe.

This news confirms what should be obvious: the iPhone 4S is going to be a monster product for Apple.

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